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May you live in interesting times

May you live in interesting times

In June 1966, Kennedy said:

There is a Chinese curse which says, ‘May he live in interesting times.’ Like it or not we live in interesting times. They are times of danger and uncertainty; but they are also more open to the creative energy of men than any other time in history.

You know I think that, if anything, this is truer today than it was 50 years ago.  Certainly, these are dangerous times for many, both in terms of life and death, but also in terms of quality of life, security of income and a host of other things that lead to that life you deserve.

The Opportunity

But I also think that this is a time of immense opportunity, where technology has enabled the little man to achieve great things for a very low entry cost.

Be it developing a product via money from crowd funding, self-publishing a book on Kindle, or promoting other people’s products via Facebook and email. In all these areas, total unknowns have become incredibly successful.

It’s true, many have fallen by the wayside, but that is the nature of things…. Many aspire, but few attain….you know, I might make that the title of a book! Many Aspire, but Few Attain.

So what is it that makes the difference between Interesting Times being a curse for some, and a Blessing for others?

I honestly believe to boils down to the willingness to take a risk. To move out of your comfort zone.  To ignore the naysayers, the stick in the muds, the timid, the jealous, the unimaginative, and strike out in search of glory.

Creativity and Energy

The two key elements Kennedy call out are… creativity and energy.

If you are a person of creative energy, then these interesting times are a blessing:

For creative, energetic people, the internet offers a myriad of opportunities, with next to low barrier to entry.

  • For them, these interesting times are a blessing.

For creative, energetic people, the internet offers the opportunity to engage and connect with a seemingly endless pool of prospective customers. For

  • For them these interesting times are a blessing.

For creative, energetic people who want to piggyback on the success of others, the internet offers a host of learning and coaching avenues. For them, these interesting times are a blessing.

  • For them, these interesting times are a blessing.

For creative, energetic people who refuse to believe that age, or race, or gender, or academic qualification,  or circumstance or anything else is an excuse  to stay where they are in life, the internet is simply busting with possibility. .

  • For them, these interesting times are a blessing.

Many aspire, but few attain

As I said before, many aspire, but few attain. Many people nowadays want to be rich, they slavishly fill in their lottery ticket each week, but few actually win.

Many people want to be famous, and post their pouting selfies on Facebook, Instagram and the like, but few make the headlines.

Many say they want to build an online business to free them from their current 9 to 5 existence, but few make the grade.

If you want to be one of the ones that attain, then recognise the opportunity this interesting time presents and start to take creative energetic action. Make things happen, Get things done. Tick of your goals. Make the most of every opportunity and decide that for you… these interesting times are going to be a blessing not a curse.

 

 

 

 

 

 

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Hello, my name is Tony, and I am a failure…

Hello, my name is Tony, and I am a failure…

Ok so not the most  inspiring opening may be, I mean why would you want to listen to a failure, right?

Well for starters, because I am willing to talk about my failures, and for another, because my failures might be a stepping stone on the route to your success!

Failure Number 1.

So first let me be clear where I have failed recently in my online marketing journey. The first failure, is my projected income vs my actual income in affiliate marketing. Back in May I published on my blog a public record of my month by month Affiliate Marketing income target. By month 5 I was targeting $1506 as income.

In reality, for month 5 my income was $306.50. Somewhat short of my target

Failure Number 2.

Failure number 2, puts failure number 1 into perspective. You see, to generate that $306.50, it only cost me $800.  Yep that’s right, I lost about $500.

So now you know what a failure I am, let me tell you why I am not despondent, and how this might benefit you.

Failure is ALWAYS an option.

By that I mean, we fail, only if we choose to categorise an event as a failure. So whilst I have not met my targets, I have learnt a lot of valuable lessons. So whilst you may choose to see  this as a failure, I choose to see it as investing in my education!

I generated the $800 cost through buying traffic (i.e. I paid someone to promote my offer and send visitors to my page.). As a result of them sending traffic to my offer I got 6 people buying a product, but I got over 400 people signing up to me email list.

I learnt that, the right campaign can bring in benefits other than immediate sales.

Email Follow Up

So now, as a result of my ‘failure’ I have an extra 400+ people I can email to daily…which of course I am doing…. In fact you might be watching this now as a result of an email I have sent you. It is a proven fact that the majority of people do not buy the first time they see an offer.  I read somewhere recently that it takes an average of seven messages before someone will buy a product. So I now have the potential that some of those 400 people may well decided to act on the offer I am promoting. And indeed I know that at least three of them bought not as a result of the initial offer, but as a result of my email follow up.

Identify your source

So that’s another thing I learnt. At first, because I was using the same link in my emails as I was on my offer page, I could not tell where the sales were coming from, but because I changed things so that the email sent people to an identical offer page (but with a different page ID) I can now tell where I am generating sales from.

I have also learnt that, currently, the traffic/offer mix I have is costing me money. So I need to look at two specific aspects of that challenge.

1: Is this the right traffic source.  Are the visitors I am being sent the right sort of people. To check that out I am about to run exactly the same campaign, but with a different traffic source. I will pay someone else to send traffic to the same (but differently labelled) page, and see if I get better or worse results. That will tell me a lot about the traffic I am getting.

2: Is this the right offer. If the traffic source is of the right quality (people who want to buy affiliate marketing training) then I need to maximise the income the visitors generate. So for this I will re-examine the offer in its fullest sense – The product (is it the right product, do I need to change t or add to it), is the copy (the advertising words I use) compelling, do I need to change the wording to see more sales, is the quality and frequency of my emails right.

By looking at these elements I need to see if I can increase the initial sales to cove my advertising costs, and then look at how I can increase after sales income to start turning my efforts in to profit.

A step in the right direction

So, for me, whilst $500 loss is not a sustainable business model, it is not a failure, it is merely a step towards achieving my stated goals and objectives.

 

 

 

 

 

 

 

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A Winning Workflow!

My winning workflow

I am fine tuning my winning workflow. A workflow is simply a process that you follow to achieve a desired out come. By standardising your workflow you can achieve efficiencies of effort…..
Right, lets stop that right there….I am beginning to sound like a Management Consultant!

So what does this actually mean for me?

I have recently developed a targeted set of actions so that I know exactly what I am doing each day.  I know the order I am doing them in.

So first let me set out my work flow.

My Work Flow
1: I start off thinking about the message I want to give to those that follow me today, or might be interested to find out a bit more about making money online.
2: I write up a draft blog post, that way it helps my thinking so that when I come to do my Facebook Live broadcast I know what I want to cover.
3: I broadcast my Daily live video…knowing that I will re-use this video a few times in different ways before I am done for the day.
4: I record on my phone, and after I have posted the video, I go to my PC and download the file so I can then edit it.
5: (this is a new step I am about to implement, but haven’t done so yet) I then add an ‘Outro’ to my live broadcast. This is a closing ‘advert’ to promote the Perfect Offer.
6: Having done that, I upload the video to YouTube and make it public.
7: I then take the YouTube video URL and embed it in the blog I drafted earlier, this way the blog is both a blog and a vlog (videoblog).
8: I then publish the blog.
9: Next I take the blog and craft it in to either a short or long email, and again embed the YouTube link into the email.
10: I then sent the email to my list.
11: Finally, I write a short post linking to my blog and insert that into Buffer, a programme that then pushes that single post out to my Facebook Pages, Twitter and Instagram.

After that I sit down to a well-earned cup of tea,

But why?

So why do I think these points are so important. Well for a long time I have been doing my live broadcasts to an audiance of only 5 or 6. I believe that I give significant value in these broadcasts, and I was disapointede that there were not more people benefiting from them. The workflow I now have allows that content to go out to my 2,000 email subscribers as well as those who will find it on YouTube.

I am about four weeks three weeks into this new process, and already I am seeing an increase in sales, so it must be working!

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Give yourself the best chance of success

Give yourself the best chance of success!

Sometimes, what you want most, is actually much more in your own gift than you might think. You see, you really do make your own luck! Or rather your success is dependent on your ability to recognise and seize opportunity.

To give yourself the best chance of getting what you want, you first have to know what it is you want. I mean though, really know what you want. You must know what you really want, what your true heart’s desire is.

 

pensWrite it down

Then you absolutely must write it down. There is a strange power in the written  word… it is almost as if the act of writing down you dream is in effected writing a contract. One written, its is there, in plain sight…. The act of writing it down is a powerful commitment.

 

Have a plan

Then write a plan and stick to it. In some respects, the simpler the plan the better. It needs to be a robust plan, but not overly complicated. Or a while I experimented with a whole range of activities, seeing which resonated with me, which worked, which did not. I now have a simple plan of action that seems to be working. For me the plan is simply, Record a Facebook live (like now), I then upload the video to Facebook. I write a blog about what I have just spoken about and embed the video in the blog. I then take a cutdown version of the blog and send it out as an email.   I have seen a significant increase in sales since I started sticking to this plan.

 

Take Action

Once you have the plan, Take Action on it….you will be surprised how many people get all the way down this route, but stop short of actually taking action. Simple, manageable steps that support your plan is what is required. Don’t take on more than you can manage, but do take as much, targeted, effective action as you can.

 

dont give upPersevere

The key to successful action is perseverance.  You need to keep going. You never know how close you are to making that break through. It would be so sad to take daily effort, to follow your plan, and then lose heart, run out of steam and give up just before you succeed. I am not advocating blindly following a route that is not succeeding, but rather that you keep on working towards your goals and pushing through the pain points.

 

Experiment

In relation to those pain points, be prepared to experiment. If something is not working, tweak it. If it continues to fail, try a new approach. If you see a new angle, experiment in a small way before jumping in feet first.

As with most things in life, to succeed you need to invest. Time, effort money.. you need to be prepared to invest. It is generally true that the things that cost nothing are worth little. Be prepared to invest in your education. As a SCUBA diver I have a host of qualifications, (I hold a Nitrox qualification allowing me to dive on enriched air, I have a wreck diving qualification, I am a rescue diver and a whole bag full of other qualifications). To obtain these I had to buy educational material, pay for training, invest time in study and practice. To keep some of them I have to requalify periodically. I tell you this to illustrate the point that to get what you want you have to invest.

 

Work Hard

All of this is tied together by the crimson thread of hard work. To be a success takes hard work. The more work, targeted and in line with the plan, the sooner the goal will be achieved. You must simply keep your eye on the goal, follow the plan, take targeted action and work hard till you succeed.

 

 

 

 

 

 

 

 

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Look out…

Watch out… changes are comming

Today I have just had a 1 hour one to one with Dean Holland my mentor. This guy has made millions online in the past few years, but before that he struggled. Because he has been where I am, starting out and striving to make a success online, and has managed to rise to the top of his profession, I tend to put great store by what he has to say, and value these sessions together. Sometimes he will reveal a hidden truth, a deep deep secret, a gem of knowledge, held only by a select few. Other times, what he has to say seems so simple, so obvious, so mundane that it takes me a while to grasp the power of what he has just revealed.

To day’s session contained a simple but profound revelation!

Whats the story?

So hold on to your hats whilst I reveal the gist of what he told me….

To sell more product….more people have to see your offer…. to get more people to see your offer, you have to give it greater exposure.

Deep right! Ok, so maybe not a mind shattering revelation… but none the less an important lesson for me.

We looked at what  am currently doing to make people aware of the great training we have on offer.

1: I write a blog.

About 4 to 5 times a week  publish new content, be it words of wisdom, updates on our progress or points of interest to others looking to make money online.

As we looked at my blog posts he pointed out that people get distracted online, they probably would get all the way through my post before they click on something else that has caught their eye.

Here was hi first suggestion… add an image to the page that links to the free training you are offering, so that if someone is going to get distracted, at least it is you doing the distraction and sending them to where you want them to go!

So look out for some prominent banner adverts on by blog real soon!

2: Daily emails.

I currently email those that have signed up to my email newsletter once a day. The initial email open rate is good, but after a week or so it drops off.  People are not unsubscribing, just not opening my emails. In effect it is just wasted effort.

He suggested that one reason for this was that people had not yet got to know me as well as they needed to. He suggested that as  I have a lot of good stuff to share, I could easily email twice a day.  Giving people the opportunity to get to know, like and trust me. That this would lead to more sales as people got to trust that the things I promote are worth their time and attention.

So look out for more regular emails.

3: I do a daily video blog as well as my written blog.

He suggested that it would be a great idea to put an outro sequence on the end of each of my videos, that promoted one of my offers. In fact I had recorded an outro the other week but had not got round to using it.

So look out for my videos and the new outro at the end.

As you can see, simple stuff, but hopefully, as I take action on each item I will see an increase in engagement with my followers that will result in more sales.

Bottom line…. If you are going to call yourself an affiliate marketer… you need to market!

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